New brand targets a younger demographic and first model will get Huawei’s latest ADS 4 ADAS system.
Shangjie, the fifth brand of Huawei’s Harmony Intelligent Mobility Alliance (HIMA), has released images of its first model, the H5.
The new brand, which will target a younger demographic than HIMA’s other four brands, is a collaboration between Huawei and SAIC, with Huawei providing much of the technology and some key components, and SAIC producing the vehicle.
The H5 looks to be a mid-sized, extended range SUV, which debuts a new design language for the HIMA brands that have generally shared some connecting elements.
It’s expected to feature Huawei’s latest ADS 4 assisted driving system when it goes on sale later this year,
Just three images of the H5 have been released so far, but they give a pretty clear image of a car that’s generally inoffensively styled with primarily soft sculpting, triangular headlamps with a simple light signature, chrome strips on the lower edges, and a softly pointed nose.
Two alloy wheel designs are presented, one of which is marked as 19-inches in size, while the other looks to be slightly larger, perhaps suggesting a 20-inch wheel is available.
Conventional door handles are used, which suggest the Shangjie brand might favour affordability given its target demographic, while there also appears to be an active grille and aero inlets to guide air around the wheels.
The lidar unit above the windscreen confirms the expectation that the car will get Huawei’s assisted driving system, and it’s likely it’ll get the entry-level ADS SE system which will offer, at a minimum, highway assisted driving. There are also blue lights to indicate the ADAS system is in use on the front air inlet and fender.
At the rear, the H5 again defers from previous HIMA designs, opting for a pair of horizontal daytime running lights across the full-width of the car, and a smaller strip below on each side for indicators and reversing lights.
There’s a large spoiler above the rear window, and a rear window wiper at the bottom of the glass, with the whole rear gives off vibes of the original Audi Q5 with a solid if unspectacular stance.
Shangjie hasn’t given any details on the powertrain of the H5 but noting the presence of ports on both the left and right sides of the car, we can ascertain that it’s likely to be an extended range EV, though we can’t rule out both EREV and EV options being offered.
Yicai reported in February that the expected starting price of the H5 will be around RMB 150,000 (£15,500 / $20,900), undercutting the cheaper AITO M5 Ultra by around RMB 80,000.
